消费者展厅行为和参考质量效应对O2O供应链动态运营策略的影响
马德青, 胡劲松
Study on the Dynamic Operation and Marketing Strategies of O2O Supply Chain Considering Consumers’ Showrooming and Reference Quality Effect
MA De-qing, HU Jin-song
中国管理科学
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2022, (4): 167
-183
.
DOI: 10.16381/j.cnki.issn1003-207x.2019.0649
