电商平台自营和制造商直销的多渠道竞争策略研究
文悦, 王勇, 但斌, 士明军
Research on Multi-Channel Competition Strategy Considering Introduction of Self-operated Channel by E-commerce Platform and Online Direct Channel by Manufacturer
WEN Yue, WANG Yong, DAN Bin, SHI Ming-jun
中国管理科学
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2019, (10): 77
-89
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DOI: 10.16381/j.cnki.issn1003-207x.2019.10.008
