交叉销售下“线下体验+线上零售”的O2O供应链佣金契约设计
金亮, 张旭梅, 但斌, 李诗杨
Commission Contract Design in “Offline Evaluation, Online Purchase” (O2O) Supply Chain in the Presence of Cross-selling
JIN Liang, ZHANG Xu-mei, DAN Bin, LI Shi-yang
中国管理科学
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2017, (11): 33
-46
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DOI: 10.16381/j.cnki.issn1003-207x.2017.11.004
