零售商自有品牌与制造商直销渠道的互动博弈问题研究
李海, 崔南方, 徐贤浩
Game Analysis on the Interplay Between Introduction of Store Brand by Retailer and Direct Channel by Manufacturer
LI Hai, CUI Nan-fang, XU Xian-hao
中国管理科学
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2016, (1): 107
-115
.
DOI: 10.16381/j.cnki.issn1003-207x.2016.01.013
