企业竞争优势或价值创造的源泉在哪里,或者企业绩效异质性的成因是什么?这一问题一直是战略管理领域的研究焦点。移动互联网时代,企业纷纷通过重塑商业模式来实现转型升级或跨界发展,并将其作为价值创造和竞争优势的一种重要来源。因此,本文旨在以开放型商业模式为研究对象,探讨其内在属性与价值创造之间的关系。首先,本文阐述开放型商业模式的内涵及构成;接着,识别出其内在属性特征,即新颖性(N)、锁定性(I)、互补性(C)、效率性(E);同时,重点借助战略网络理论、新木桶理论、平台经济学等理论基础论证NICE与价值创造间的关系及背后的作用机理,提出理论假设;最后,运用调查问卷和结构方程模型的方法实证检验,且演绎结论的管理含义。本文所使用的数据来源于中国最大的服务交易平台:猪八戒网和EMBA、MBA、EDP等项目课堂。研究表明,开放型商业模式新颖性与企业价值正相关、互补性与顾客价值正相关、效率性与企业价值和伙伴价值均呈正相关关系;而新颖性与顾客价值及伙伴价值正相关;互补性与企业价值及伙伴价值呈正相关关系等结论未得到印证。本文的研究回答了"企业竞争优势或价值创造源泉在哪里?"这一问题,并且本文的理论机理分析和实证结论有利于指导企业创新商业模式并获取竞争优势的战略决策。
The fundamental question in the field of strategic management is how firms achieve competitive advantage and create value, or why do firms in the same industry perform differently? In the era of mobile Internet, reshaping enterprises' business model is a common way to realize the transformation and upgrading or cross-border development, and it is also regarded as an important source of competitive advantage and value creation.Therefore, taking open business model(OBM) as a special research object, the purpose of this article is to explore the relationship between OBM's attribute characteristics and value creation.First, the meaning and structure dimensions of open business model are made clear, identifying its intrinsic attributes: Novelty; Lock-in; Complementarity; Efficiency.Second, the relationship between NICE characteristics and value creation is analyzed theoretically and theoretical assumptions are put forward, based on RBV,theory of strategic networks, the theory of platform economics and etc.Lastly, testing the theoretical assumptions using SPSS19.0 and Amos21.0 software, using data from Zhubajie.com, the largest service trading platform of China, and the classes of EMBA, MBA, EDP.It is found that novelty has a positive relationship on the enterprise value; complementary is positively related to the customer value; efficiency has positive effects on corporate value and partners value;other assumptions are not supported.The fundamental question in the field of strategic management is answered, and the mechanism analysis of theory and empirical conclusion are helpful to guide enterprises' business model innovation and obtain the competitive advantage.
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