主管:中国科学院
主办:中国优选法统筹法与经济数学研究会
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中国管理科学 ›› 2024, Vol. 32 ›› Issue (2): 188-198.doi: 10.16381/j.cnki.issn1003-207x.2021.2177

• • 上一篇    

面向生鲜电商的前置仓选址及订单履约决策优化研究

庄峻,杨东()   

  1. 东华大学旭日工商管理学院,上海 200051
  • 收稿日期:2021-10-25 修回日期:2022-03-15 出版日期:2024-02-25 发布日期:2024-03-06
  • 通讯作者: 杨东 E-mail:yangdong@dhu.edu.cn
  • 基金资助:
    国家自然科学基金项目(71971053);教育部人文社会科学研究项目(18YJA630129)

Stochastic Optimization for Fresh E-commerce Network Design and Order Fulfillment under Uncertain Demand

Jun Zhuang,Dong Yang()   

  1. School of Business Management,Donghua University,Shanghai 200051,China
  • Received:2021-10-25 Revised:2022-03-15 Online:2024-02-25 Published:2024-03-06
  • Contact: Dong Yang E-mail:yangdong@dhu.edu.cn

摘要:

网络购物的普及与冷链技术的不断成熟,促进了生鲜电商行业的快速发展。针对生鲜电商的前置仓选址及订单履约问题,本文考虑了生鲜商品需求的不确定性及保质期特点,构建了以选址成本和订单履约成本最小化为目标的两阶段随机规划模型。提出了一种基于样本均值近似SAA(sample average approximation)的Benders分解算法,即SBD算法(sAA-based Benders decomposition)。该算法通过拉丁超立方抽样法将原模型转化为混合整数规划的SAA近似模型,再通过Benders分解算法对该模型进行求解。最后,以一个案例验证了所提出算法的有效性。结果表明,SBD算法在求解时间与求解精度上均优于商业求解器Cplex的求解结果;所提出的两阶段随机规划方法能够有效帮助生鲜电商企业在不确定环境下降低成本,为前置仓的布局及订单履约提供决策上的支持。

关键词: 生鲜电商, 前置仓选址, 两阶段随机规划, 样本平均近似, Benders分解

Abstract:

With the popularization of online shopping and the implementation of stay-at-home orders, China’s fresh food e-commerce market has been growing rapidly and it has changed our buying habits for fresh food. Currently, there are mainly three forms of fresh food e-commerce in China, namely front warehouse, in-store as warehouse, and community buying group. Among them, as a popular form, front warehouse plays a vital role in ensuring the freshness and on-time delivery rates of fresh foods because it can well address the last three-kilometer delivery problem. However, high investment cost of front warehouses in warehouses location, order fulfillment and inventory holding has become one of the main bottlenecks in restricting its further development for fresh food e-commerce. To deal with the problem with front warehouses, the front warehouse location and order fulfillment problem for fresh e-commerce are addressed, considering the uncertainties in fresh product demands and the shelf-life constraints of fresh products. This problem can be formalized as a two-stage stochastic programming model where the warehouse location and inventory replenishment decisions can be made in the first stage before the realization of uncertain customer demands, and the order fulfillment decisions are made in the second-stage after uncertain customer demands are observed. Due to the computational difficulties and non-linearity in solving the two-stage stochastic programming model, a sample-average-approximation based Benders decomposition algorithm (SBD) is proposed to transform the stochastic model into a sample approximation model by using Latin hypercube sampling method. As a result, this approximation model is a mixed integer programming model and thus can be solved by Benders decomposition algorithm. Finally, a case study about a fresh food e-commerce company in Shanghai, China, which aims to deploy a front-warehouse distribution network for online fresh products, is used to verify the feasibility and effectiveness of the proposed algorithms. It demonstrates that the presented two-stage stochastic programming model can effectively reduce order fulfillment costs for fresh food e-commerce when uncertainties are dealt with. Furthermore, the experimental results reveal that the SBD algorithm performs better than the commercial solver CPLEX, both in small-scale instances and large-scale instances. In addition, the sensitivity analysis indicates that the unit holding cost, expired cost and shortage cost have a significant effect on total order fulfillment cost for fresh food e-commerce. In summary, the proposed two-stage stochastic programming model and corresponding SBD algorithms can well handle the decisions problem with front warehouse locations and order fulfillment for online fresh food e-commerce when uncertainties are encountered.

Key words: fresh food e-commerce, front warehouse, two-stage stochastic programming, sample average approximation, Benders decomposition

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