“3Q”大战背景下的软件持续使用研究：基于修订的“期望-确认”模型

中国管理科学 ›› 2014, Vol. 22 ›› Issue (9): 123-132.

“3Q”大战背景下的软件持续使用研究：基于修订的“期望-确认”模型

郑大庆^1,2, 李俊超², 黄丽华³

1. 上海财经大学信息管理与工程学院, 上海 200433;
2. 华盛顿大学商学院, 西雅图 98195;
3. 复旦大学管理学院, 上海 200433

收稿日期:2012-08-17 修回日期:2013-04-15 出版日期:2014-09-20 发布日期:2014-09-27
作者简介:郑大庆（1978-），男（满族），宁夏银川人，上海财经大学信息管理与工程学院，副教授，华盛顿大学商学院访问学者，管理学博士，研究方向：管理信息系统.
基金资助:
国家自然科学基金资助项目（71203131，71001058）；教育部人文社会科学研究青年基金资助项目（09YJC630147）；国家自然科学基金资助项目（71301096）；上海市自然科学基金资助项目（13ZR1413400）

The Software Continuous Usage Research on the Context of Fighting Between QQ and 360：the Evidence from the Revised Expectation-Confirmation Model

ZHENG Da-qing^1,2, LI Jun-chao², HUANG Li-hua³

1. School of Information Management & Engineering, Shanghai University of Finance & Economics, Shanghai 200433, China;
2. Foster Business School, University of Washington, Seattle, WA 98195, USA;
3. Management School, Fudan University, Shanghai 200433, China

Received:2012-08-17 Revised:2013-04-15 Online:2014-09-20 Published:2014-09-27

摘要/Abstract

摘要： 本研究以“3Q”大战为背景，以“期望-确认”理论为基础，以QQ软件为研究对象，开展了软件持续使用研究，研究目的在于探讨存在外部影响的情况下，软件持续使用的机理。研究融合了信息系统采纳研究的思想，加入了“态度”变量，修订了“期望-确认”模型，采用结构方程对研究模型进行了检验，证实了修订的“期望-确认”模型能够很好的解释软件持续使用现象。本研究的理论价值在于确立了修订的“期望-确认”模型的合理性，并初步厘清了“期望-确认”理论和以信息系统采纳为基础开展的拓展研究之间的相互关系，证实了用户持续使用软件的2种机制；研究的实践价值体现在从用户的角度解读“3Q”大战的带来的管理经验：恰当管理用户期望、注重用户使用软件的体验。

关键词: 信息系统持续使用, 信息系统采纳, 期望-确认模型

Abstract: Based on the expectation-confirmation theory, software continuous usage of QQ in the context of fighting between the two famous companies, QQ and 360 is studied. The objective of this paper is to explore the mechanism of software continuous usage under the condition of outer impact. The research model, combining the variable of attitude which belongs to the information systems adoption stream, with the expectation-confirmation model, is tested by structure equation model. The theoretical value of the research clarifies the relationship of different theoretical foundation of the information systems continuous usage field. Furthermore, two kinds of software continuous usage mechanism are also identified. The practical value of the research not only explains the phenomenon of the fighting between QQ and 360, but also provides business suggestions of managing customers expectation and improving the customers' experience during the period of software usage by customers.

Key words: continuous usage, information systems adoption, expectation-confirmation model

中图分类号:

C931.6

郑大庆, 李俊超, 黄丽华. “3Q”大战背景下的软件持续使用研究：基于修订的“期望-确认”模型[J]. 中国管理科学, 2014, 22(9): 123-132.

ZHENG Da-qing, LI Jun-chao, HUANG Li-hua. The Software Continuous Usage Research on the Context of Fighting Between QQ and 360：the Evidence from the Revised Expectation-Confirmation Model[J]. Chinese Journal of Management Science, 2014, 22(9): 123-132.

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