新产品开发网络资源与技术资源匹配关系:基于中国制造业企业的实证研究

doi:10.16381/j.cnki.issn1003-207x.2016.04.017

摘要/Abstract

摘要： 新技术革命背景下新产品开发所需资源的广度和深度与日俱增,不同资源的匹配组合对于新产品开发成功具有直接决定性作用。本文结合资源基础理论与社会网络理论,深入研究了新产品开发中不同程度网络-技术资源组合对新产品开发市场绩效与风险的作用机理,并探究了产品多元化对网络-技术资源组合与新产品开发市场绩效、风险之间关系的调节效应。基于143家中国制造业企业实地调研数据,运用结构方程模型与分层回归分析方法进行实证,结果发现:网络资源广度-技术资源深度组合以及网络资源深度-技术资源广度组合对新产品开发市场绩效有正向影响,对新产品开发风险有负向作用;网络资源广度-技术资源广度组合以及网络资源深度-技术资源深度组合对新产品开发市场绩效有负向影响,对新产品开发风险有正向作用;产品多元化正向调节网络资源广度-技术资源深度组合与新产品开发风险之间的关系,以及网络资源广度-技术资源广度组合与新产品开发市场绩效、风险之间的关系。本文的研究为企业提高新产品开发资源配置效率、降低开发风险提供了决策支持与理论依据。

关键词: 新产品开发, 网络资源, 技术资源, 匹配关系, 产品多元化

Abstract: In the background of new technological revolution, the requirements of breadth and depth for resources in new product development are increasing. The Matching combination of different resources has played a direct and decisive role for the success of new product development. By combining the resource based view and social network theory, the effects of varying degrees of combination of network-technology resources on the market performance/risk of enterprises' new product development are intensively investigated, and the adjustment effect of product diversification on the relationship between the combination of network-technology resources and the market performance/risk of new product development is explored. By using the survey data from 143 Chinese manufacturing enterprises structural equation modeling and hierarchical regression analyzes method are utilized, an empirical study is conducted and then the results are obtained as follows: the combination of network resources breadth-technology resources depth and network resources depth-technology resources breadth have positive impacts on the market performance and negative ones on the risk of new product development; the combination of network resources breadth-technology resources breadth and network resources depth-technology resources depth have negative impacts on the market performance and positive ones on the risk of new product development; the product diversification has positive impacts on the adjustment of the relationship between the combination of network resources breadth-technology resources depth and the risk of new product development, and it also has positive impacts on the adjustment of the relationship between the combination of network resources breadth-technology resources breadth and the market performance/risk of new product development. This study provides a theoretical basis and decision support for the enterprises to improve the efficiency of resources allocation and reduce the risk of new product development.

Key words: new product development, network resources, technology resources, matching relationship, product diversification

中图分类号:

F273.2

姚铮, 马超群, 杨智. 新产品开发网络资源与技术资源匹配关系:基于中国制造业企业的实证研究[J]. 中国管理科学, 2016, 24(4): 148-158.

YAO Zheng, MA Chao-qun, YANG Zhi. Matching Relationship between Network Resources and Technology Resources of New Product Development: EmpiricalStudy Based on Chinese Manufacturing Enterprises[J]. Chinese Journal of Management Science, 2016, 24(4): 148-158.

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