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主管：中国科学院
主办：中国优选法统筹法与经济数学研究会
中国科学院科技战略咨询研究院
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Chinese Journal of Management Science
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中文
Merchant Promotion Strategy Selection under Platform
’
s
“
Sales Task-Traffic Reward
”
Rule: Price Promotion vs. Customer Acquisition Through Traffic Investment
Lin Li, Yi Zhong
Chinese Journal of Management Science . 2026, (
10
): 232 -243 . DOI: 10.16381/j.cnki.issn1003-207x.2024.1036
