Abstract:

Manufacturing is a vital driving force for high-quality economic development， and the manufacturing chain is the main traditional operation mode of the manufacturing industry. The platform business model driven by digital technology has significant advantages in terms of network effects and value capture. However， the single traditional manufacturing chain model is difficult to meet the growing market demand and the complex and ever-changing business environment. Relying solely on the emerging platform model is also hard to maintain sustainable development and growth in the fierce competition of the real economy. Both the single manufacturing chain and platform structures have certain model deficiencies and development barriers. The integration of the two provides a new development opportunity for the platform transformation of the manufacturing industry. From the existing research， there is a lack of definition and analysis of the concept system of the new business model of the integration of platforms and supply chains， as well as a lack of systematic analysis of the relevant characteristics and operational decisions under the “manufacturing chain + platform” dual-mode system.

Based on business practices and research results， the concept and theoretical framework of the “manufacturing chain + platform” dual-mode are proposed. Firstly， based on the relevant concepts and theories of supply chains and platforms， and combining the practices of enterprises such as Xiaomi， Huawei， and Apple， the concept definition of the “manufacturing chain + platform” dual-mode is proposed to describe the business model of the integration of manufacturing chains and platforms. Then， according to the different development sequences， two different classifications of the “manufacturing chain + platform” dual-mode are provided. Further， the system characteristics of the “manufacturing chain + platform” dual-mode are sorted out from the three levels of network， product， and value. Secondly， an in-depth analysis of the “manufacturing chain + platform” dual-mode structure is conducted from the three dimensions of static structure， dynamic structure， and interaction structure based on the system structure framework and key components of the dual-mode， and the roles of each member and their interrelationships are introduced in detail， and the structural characteristics of the “manufacturing chain + platform” dual-mode are analyzed. Thirdly， the academic researches related to the “manufacturing chain + platform” dual-mode are summarized from three dimensions： the platform system structure under the interaction of software and hardware， the formation mechanism of the integration of manufacturing chains and platforms from the perspective of dynamic evolution， and the competitive and cooperative relationship between members of manufacturing chains and platforms from the ecological perspective. Finally， based on the existing research results， future research prospects are discussed. Future research can be conducted from the perspectives of mining and verifying the system structure characteristics of the dual-mode， dividing the development stages of the dual-mode and its dynamic evolution， and governing the multi-agent competitive and cooperative relationships among members of the dual-mode.

In conclusion， the “manufacturing chain + platform” dual-mode is defined and analyzed， aiming to better understand and grasp the connotation and characteristics of this emerging business model. It theoretically expands and improves the theoretical system of supply chains and platforms， and provides theoretical guidance and practical support for enterprises in the new business environment.

Key words: “manufacturing chain + platform” dual model, manufacturing industry, business ecosystem, hardware and software integration