Abstract: From the perspective of the Corporate Social Responsibilities-the product safety,and its influence on the consumers,this paper applies the basic idea of game theory,investigates the principle of the signaling of manufacturer-retailer alliance under the supply chain's asymmetric safety information. then the results indicate:g manufacturer-retailer alliance adopt the positive safety signaling strategies,and they send out the signals which are not imitated by the b manufacturer-retailer alliance,the market will disassodate in a balanced and satisfactory. This method can make product difference on safety responsibility,and reinforce competitiveness of g product. The conclusion will provide important decision guidances to each member of the supply chain.

Key words: manufacturer-retailer supply chain alliance, safety responsibility, consumer’s preferences, signaling, game theory