考虑平台运营模式的制造商产能补充渠道选择与定价决策

doi:10.16381/j.cnki.issn1003-207x.2023.1260

Abstract

Abstract:

Capacity sharing in the manufacturing industry provides a novel way to overcome capacity bottlenecks. To address uncertainties in market demand， capacity cooperation agreements are usually reached between manufacturers and backup capacity suppliers. The manufacturer’s dual-channel capacity supplement strategy and the platform’s capacity pricing strategy are investigated in this paper under both the bilateral pricing model and the fixed commission rate model by establishing a platform-leader Stackelberg game model. Using the standard backward induction， it is shown that， compared to the fixed commission rate model， the manufacturer faces a higher threshold for reserving capacity from backup suppliers and relies heavily on platform capacity supply in the bilateral pricing model. In addition， the commission rate， capacity sharing price， and supply price are higher， as well as the platform’s profit. Furthermore， the impacts of the capacity reservation contract on the manufacturer's decisions and each supply chain player’s profit are discussed through numerical analysis. Consequently， some valuable insights into the design of capacity-sharing platforms and the selection of optimal business models are provided.

Key words: sharing economy, platform operation, capacity sharing, capacity reservation contract

CLC Number:

C934

Wei Xiao,Kai Li,Rui Xu. Capacity Replenishment Channel Selection and Pricing Decisions Considering the Operational Modes of the Platform[J]. Chinese Journal of Management Science, 2026, 34(8): 115-126.

Figures/Tables 7

情形		策略
$0 w r ≤ 2 p 2 + p$	$0 r w r$	B-1
$2 p 2 + p w r ≤ p (2 + p) 2 (1 + p)$	$0 r ≤ (p - w r) (2 + w r) 2 p - w r$	B-1
$2 p 2 + p w r ≤ p (2 + p) 2 (1 + p)$	$(p - w r) (2 + w r) 2 p - w r r w r$	B-2
$p (2 + p) 2 (1 + p) w r p$	$0 r ≤ (p - w r) (2 + w r) 2 p - w r$	B-1
	$(p - w r) (2 + w r) 2 p - w r r ≤ (2 + p) (p - w r) p$	B-2
	$(2 + p) (p - w r) p r w r$	B-3

情形		策略
$0 w r ≤ 4 p 4 + p$	$0 r w r$	F-1
$4 p 4 + p w r ≤ p (4 + p) 2 (2 + p)$	$0 r ≤ (p - w r) (4 + w r) 2 p - w r$	F-1
$4 p 4 + p w r ≤ p (4 + p) 2 (2 + p)$	$(p - w r) (4 + w r) 2 p - w r r w r$	F-2
$p (4 + p) 2 (2 + p) w r p$	$0 r ≤ (p - w r) (4 + w r) 2 p - w r$	F-1
	$(p - w r) (4 + w r) 2 p - w r r ≤ (4 + p) (p - w r) p$	F-2
	$(4 + p) (p - w r) p r w r$	F-3

References 29

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Capacity Replenishment Channel Selection and Pricing Decisions Considering the Operational Modes of the Platform

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