平台“销量任务—推流奖励”规则下的商家促销策略选择：价格促销vs.拓客投流
李琳, 钟义
Merchant Promotion Strategy Selection under Platform’s “Sales Task-Traffic Reward” Rule: Price Promotion vs. Customer Acquisition Through Traffic Investment
Lin Li, Yi Zhong
中国管理科学
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2026, (10): 232
-243
.
DOI: 10.16381/j.cnki.issn1003-207x.2024.1036
