考虑制造商和电商平台自有品牌竞争的公益营销决策研究
吴传良, 田中俊, 陈静
Research on Cause Marketing Decision Considering the Competition of Manufacturer and E-commerce Platform's Private Brand
Chuanliang Wu, Zhongjun Tian, Jing Chen
中国管理科学
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2025, (11): 275
-287
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DOI: 10.16381/j.cnki.issn1003-207x.2023.0323
