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中国管理科学 ›› 2026, Vol. 34 ›› Issue (6): 22-35.doi: 10.16381/j.cnki.issn1003-207x.2024.1485cstr: 32146.14.j.cnki.issn1003-207x.2024.1485

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基于前景理论与Bayes后验信念的风险投资项目最优投资时机研究

王良(), 何俊杰, 黄国庆, 张金辉, 王潇涵   

  1. 西安理工大学经济与管理学院,陕西 西安 710048
  • 收稿日期:2024-08-28 修回日期:2025-09-16 出版日期:2026-06-25 发布日期:2026-05-22
  • 通讯作者: 王良 E-mail:wangliang@xaut.edu.cn
  • 基金资助:
    国家社会科学基金项目(25BGL002);西安市软科学项目(25RKYJ0066);陕西省社会科学基金项目(2023R045);陕西省自然科学基础研究计划项目(2023-JC-YB-618)

Optimal Investment Timing of Venture Capital Projects Based on Prospect Theory and Bayesian Posterior Beliefs Model

Liang Wang(), Junjie He, Guoqing Huang, Jinhui Zhang, Xiaohan Wang   

  1. School of economics and management,Xi 'an University of Technology,Xi 'an 710048
  • Received:2024-08-28 Revised:2025-09-16 Online:2026-06-25 Published:2026-05-22
  • Contact: Liang Wang E-mail:wangliang@xaut.edu.cn

摘要:

针对风险投资项目的最优投资时机确定问题进行了研究。首先,考虑到决策者的风险投资偏好,基于前景理论将决策过程分为两阶段并明晰其决策机理。其次,引入Bayes后验信念,根据随机最优控制模型建立HJB方程,确定项目收益函数,并结合决策权重函数确定决策者的期望价值。最后,通过确定不同学习模式的更换时机,厘定决策者的最优学习策略,并基于价值最大化构建最优投资时机模型。通过仿真分析,探讨了信息质量、学习成本在学习模式选择中的作用,并分别研究了信息波动率、折现率对风险投资项目最优投资时机的影响。研究发现:(1)决策者期望价值会受到学习模式、折现率的共同影响,当项目投资前景较差、折现率较低时,决策者为降低信息收集成本,将选择学习成本较低的学习模式。(2)在决策者选择学习模式更新项目投资前景预期的过程中,若信息质量随着信息波动率的上升而下降,则项目最优投资时机与信息波动率呈同向变化关系。(3)在决策者基于前景理论进行价值评估的过程中,若项目收益随着折现率的减小而上升,则决策者将控制信息收集成本,并倾向于选择学习成本低的学习模式,此时项目最优投资时机与折现率呈反向变化关系。

关键词: 前景理论, Bayes后验信念, 学习模式, 最优投资时机

Abstract:

In practice, investors must continuously update their beliefs about project quality through costly information acquisition, and they actively incorporate behavioral preferences toward risk and uncertainty into their decision-making. A unified analytical framework is developed that integrates Bayesian learning and prospect theory to study optimal venture capital investment timing in a dynamic setting. Research background In the post-pandemic era, venture capital markets have been facing increasing uncertainty due to macroeconomic fluctuations, monetary tightening, and geopolitical risks. Venture capital projects are typically characterized by long investment horizons and severe information incompleteness, making optimal investment timing a crucial determinant of investment performance. The optimal investment timing decision of venture capital projects is studied under incomplete information. The investor does not directly observe the true success probability of the project but forms a Bayesian posterior belief πt through continuous information collection. The investor must decide whether to invest immediately or delay investment while updating beliefs, taking into account information costs and uncertainty.Research methods and models, the irreversible investment decision is modeled as an optimal stopping problem under uncertainty. The project’s investment prospect evolves stochastically, and the Bayesian posterior belief follows a learning process with mode-specific information quality and acquisition costs. Prospect theory is incorporated to describe investors’ reference-dependent preferences and asymmetric attitudes toward gains and losses. The decision problem is formulated using a Hamilton–Jacobi–Bellman (HJB) equation.The results indicate that optimal investment timing follows a belief threshold, at which the investor is indifferent between immediate and delayed investment. Under the delayed investment strategy, both the expected value and the choice of learning mode are jointly affected by information volatility and the discount rate. Higher information volatility, which reduces information quality, raises the investment threshold and leads to delayed investment. Conversely, a lower discount rate induces investors to control information acquisition costs by choosing low-cost learning modes and postponing investment. Numerical simulations are conducted using parameter values commonly adopted in the venture capital literature. The simulation results are consistent with the theoretical analysis and illustrate the effects of information volatility and discount rates on investment timing.Bayesian learning and prospect theory are integrated into a unified dynamic investment timing framework, offering a coherent explanation of how belief updating, behavioral preferences, and learning costs jointly determine venture capital investment timing in highly uncertain environments.

Key words: prospect theory, Bayesian posterior beliefs, learning mode, optimal investment timing

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