In the background of industrial upgrading,enterprises are faced with the opportunities and tasks of transformation. At present,the economic transformation ability of enterprise transformation is relatively weak. The possible reason may be that they lack of consideration for coordination relationship between the transformation objectives and product portfolio strategy. In this case,the concept of transformation target fit is used to measure the match degree of product portfolio strategy and transformation objectives,and a product portfolio strategy selection model is constructed based on the transformation by using the fuzzy DEA method. The validity of this model is verified by using an instance analysis of industrial transformation enterprise. The product portfolio strategy with the consistency of the transformation target can better meet the needs of the enterprise transformation,creating better economic and social benefits. The model provides the guidance for enterprise transformation and product portfolio strategy in the same time.
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