Since retailers often exhibit fairness concerns in the process of the supply chain revenue distribution, the problem of revenue-sharing contract and coordination is discussed in a two-echelon supply chain with fuzzy demand. On the basis of the revenue-sharing contract with fuzzy demand, the revenue-sharing contract model considering the retailer's fairness concerns is constructed. Then, through solving the model and numerical experiment, how the retailer's fairness concerns affects the supply chain coordination by revenue-sharing contract is analyzed. The results show that the revenue-sharing contract under fairness concerns can still coordinate the supply chain, but the coordination policy of the revenue-sharing contract is affected. It is beneficial for the members of supply chain to optimize the supply chain coordination performance by revenue-sharing contract.
WANG Ning-ning, WANG Xiao-huan, FAN Zhi-ping
. Supply Chain Coordination by Revenue-Sharing Contract under Fairness Concerns with Fuzzy Demand[J]. Chinese Journal of Management Science, 2015
, 23(8)
: 139
-147
.
DOI: 10.16381/j.cnki.issn1003-207x.2015.08.016
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