双渠道制造商成本信息不对称下电商平台最优服务契约设计

doi:10.16381/j.cnki.issn1003-207x.2019.1043

Abstract

Abstract: In recent years, e-commerce platform has achieved great success, which leads to increasing manufacturers opening network channel through the service of e-commerce platform to broaden their distribution channels. However, in the process of contract design, the e-commerce platform faces one possible risk: cost asymmetry; and he/she faces one problem: how to choose the type of contract. Therefore, in the online platform selling model consisting with an e-commerce platform and a dual-channel manufacturer, based on two typical revenue models of e-commerce platform (advertising model and brokerage model), two service contracts (advertising-type and brokerage-type) are designed.

Key words: e-commerce platform; dual-channel manufacturer; cost information asymmetry; service contract design

CLC Number:

F274

WEN Yue, WANG Yong. The Optimal Service Contract Design of E-commerce Platform under Dual-channel Manufacturer Cost Information Asymmetry[J]. Chinese Journal of Management Science, 2022, 30(5): 248-262.

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The Optimal Service Contract Design of E-commerce Platform under Dual-channel Manufacturer Cost Information Asymmetry

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