考虑参照点效应和价格承诺的平台电商企业竞争定价策略研究
刘旭旺, 王骏嘉, 齐微, 雒兴刚
Competitive Pricing Strategy of Platform E-commerce Enterprises Considering Reference Point Effect and Price Commitment
Xuwang Liu, Junjia Wang, Wei Qi, Xinggang Luo
中国管理科学
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2025, (8): 278
-288
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DOI: 10.16381/j.cnki.issn1003-207x.2022.2088
