网购情境下消费者感知的产品不确定性对线下体验和购后感受的影响
刘建颀, 庄贵军, 王依凡
The Effects of Consumer Perceived Product Uncertainty on Offline Experience and Post-Purchase Attitudes in Online Shopping Contexts
Jianqi Liu, Guijun Zhuang, Yifan Wang
中国管理科学
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2025, (5): 163
-172
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DOI: 10.16381/j.cnki.issn1003-207x.2023.0700
