数字人营销：理论框架、研究进展与未来方向
张紫琼, 吴玉婵, 叶强, 吴少辉
Digital Human Marketing: Theoretical Framework, Research Progress, and Future Directions
Ziqiong Zhang, Yuchan Wu, Qiang Ye, Shaohui Wu
中国管理科学
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2025, (1): 259
-272
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DOI: 10.16381/j.cnki.issn1003-207x.2024.1738
