考虑互补性需求和权力结构的网络营销服务链合作模式研究
葛泽慧,张运环,王道平,李新宇
Cooperation Mode of Online Marketing Service Supply Chain Considering Complementarity and Channel Power
Zehui Ge,Yunhuan Zhang,Daoping Wang,Xinyu Li
中国管理科学
.
2024, (9): 271
-280
.
DOI: 10.16381/j.cnki.issn1003-207x.2021.2144
