零售平台自有品牌与制造商渠道策略的竞合博弈分析
王鹏,王要玉,王建才
Co-opetition Game Analysis Between Store Brand Strategy of Platform and Selling Channel Strategy of Manufacturer
Peng Wang,Yaoyu Wang,Jiancai Wang
中国管理科学
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2024, (9): 214
-224
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DOI: 10.16381/j.cnki.issn1003-207x.2021.1918
