基于消费者绿色偏好和渠道竞争的制造商分散式入侵策略
李进,刘格格,张海霞,张江华
Manufacturer's Decentralized Encroachment Strategy with Consumer Green Preference and Channel Competition
Jin Li,Gege Liu,Haixia Zhang,Jianghua Zhang
中国管理科学
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2024, (7): 281
-290
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DOI: 10.16381/j.cnki.issn1003-207x.2021.1964