基于免费增值模式的信息产品定价及广告策略研究
陈鹏宇,韩会丽,周品,孔丽萍,王钦
Research on Pricing and Advertising Strategies for Information Products Based on Freemium Model
Pengyu Chen,Huili Han,Pin Zhou,Liping Kong,Qin Wang
中国管理科学
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2024, (7): 212
-224
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DOI: 10.16381/j.cnki.issn1003-207x.2021.2658