展厅现象下基于消费者学习的零售商产品差异化策略分析
张晓,徐翔,张燕,方放
Retailer Product Differentiation Strategy Analysis Based on Consumer Learning Behavior under the Showrooming Phenomenon
Xiao Zhang,Xiang Xu,Yan Zhang,Fang Fang
中国管理科学
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2024, (4): 198
-207
.
DOI: 10.16381/j.cnki.issn1003-207x.2021.0372
