社会比较倾向对消费者购买决策的影响
车诚,吴国华,张志红
Research on the Influence Mechanism of Social Comparative Tendency on Consumers' Purchase Decision——Based on the Perspective of Emotion-rational Decision
Cheng Che,Guohua Wu,Zhihong Zhang
中国管理科学
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2024, (3): 257
-265
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DOI: 10.16381/j.cnki.issn1003-207x.2020.1711
