酒店直销与在线旅行社分销渠道策略优化分析
张巧可, 陈洪转, 万良琪
Optimization Analysis of Hotel Direct Channel and Online Travel Agent Distribution Channel Strategy
ZHANG Qiao-ke, CHEN Hong-zhuan, WAN Liang-qi
中国管理科学
.
2023, (2): 235
-244
.
DOI: 10.16381/j.cnki.issn1003-207x.2020.0389
