服务差异化电商平台基于行为的定价策略及契约模式研究
马东升, 宋华明, 赵金晓, 朱彦如
Study on Behavior-based Pricing Strategy and Contract Model for Platforms with Service Differentiation
MA Dong-sheng, SONG Hua-ming, ZHAO Jin-xiao, ZHU Yan-ru
中国管理科学
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2023, (2): 215
-225
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DOI: 10.16381/j.cnki.issn1003-207x.2020.0972