活跃度与补贴对O2O平台需求的影响机理及优化策略
吴志樵, 康亚玲, 罗健, 唐加福
Research on the Effect Mechanism and Optimization Strategy of Activeness and Subsidy on Platform User Demand
WU Zhi-qiao, KANG Ya-ling, LUO Jian, TANG Jia-fu
中国管理科学
.
2023, (2): 173
-181
.
DOI: 10.16381/j.cnki.issn1003-207x.2021.2679
