考虑消费者偏好差异的网络视频平台和广告商决策研究
朱星圳, 李莉, 张华, 何向, 胡娇
Online Video Platform and Advertiser Decisions with the Difference in Consumer Preference
ZHU Xing-zhen, LI Li, ZHANG Hua, HE Xiang, HU Jiao
中国管理科学
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2023, (1): 216
-225
.
DOI: 10.16381/j.cnki.issn1003-207x.2021.1959
