从社区认同到品牌认同：如何基于在线社区提升品牌的消费者心智份额？
钱明辉, 郭佳璐
From Community Identity to Brand Identity: How to Improve Brand Users’ Mind Share Based on Online Community?
QIAN Ming-hui, GUO Jia-lu
中国管理科学
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2022, (5): 263
-274
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DOI: 10.16381/j.cnki.issn1003-207x.2019.1992
