考虑策略型消费者行为的零售商订货及忠诚计划联合决策研究
谷炜, 赵晓慧, 金家华, 闫相斌
The Impact of Strategic Consumer Behavior on Joint Decisions of Retailers’ Ordering and Consumer Loyalty Programs
GU Wei, ZHAO Xiao-hui, JIN Jia-hua, SONG Ya-nan, YAN Xiang-bin
中国管理科学
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2022, (4): 108
-118
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DOI: 10.16381/j.cnki.issn1003-207x.2021.1903
