消费者视角下中小企业社群动态定制仿真建模及其管理策略研究
林莉, 王玉, 吴嘉聪
Customer Perspectives and Online Customisation Strategies: A Simulation Model of Online Community-Based Dynamic Customisation in Small and Medium-Sized Enterprises
LIN Li, WANG Yu, WU Jia-cong
中国管理科学
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2022, (3): 13
-29
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DOI: 10.16381/j.cnki.issn1003-207x.2020.0796
