在线评论与产品介入对虚拟购物车选择决策的影响研究——基于消费者介入理论
高鸿铭, 刘洪伟, 詹明君, 范梦婷, 梁周扬
Research on the Impact of Online Reviews and Product Involvement on Virtual Shopping-Cart Decision-making Based on Consumer Involvement
GAO Hong-ming, LIU Hong-wei, ZHAN Ming-jun, FAN Meng-ting, LIANG Zhou-yang
中国管理科学
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2021, (6): 211
-222
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DOI: 10.16381/j.cnki.issn1003-207x.2018.1727
