功能性IT产品首次试用和重复试用对消费者态度的影响有什么不同？
孙凯, 左美云, 吴一兵
What are the Differences in the Impact of the First Trial and the Repeated Trial of Functional IT Products on Consumer Attitudes?
SUN Kai, ZUO Mei-yun, WU Yi-bing
中国管理科学
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2021, (6): 202
-210
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DOI: 10.16381/j.cnki.issn1003-207x.2018.1154
