社会化商务中基于经验及推荐的消费者感知信任模糊融合模型
尹进, 胡祥培, 郑毅, 周子轩
Fuzzy Fusion Model of Consumers’ Perceived Trust Based on Experience and Recommendation in Social Commerce
YIN Jin, HU Xiang-pei, ZHENG Yi, ZHOU Zi-xuan
中国管理科学
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2020, (1): 122
-133
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DOI: 10.16381/j.cnki.issn1003-207x.2020.01.010
