体验型产品消费行为的羊群效应及机理研究——基于电影行业消费行为的实证解释
郝晓玲, 陈晓梦
The Herding Effect of Consumption Decision of Experience Products and Mechanism Explanation -An Empirical Interpretation of Consumer Behavior in Film Industry
HAO Xiao-ling, CHEN Xiao-meng
中国管理科学
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2019, (11): 176
-188
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DOI: 10.16381/j.cnki.issn1003-207x.2019.11.018
