考虑退货影响的品牌商O2O渠道选择与决策优化
范丹丹, 徐琪, 程方正
Brand Suppliers' O2O Channel Selection and Decision Optimization Considering the Impact of Customer Returns
FAN Dan-dan, XU Qi, CHENG Fang-zheng
中国管理科学
.
2019, (11): 138
-148
.
DOI: 10.16381/j.cnki.issn1003-207x.2019.11.014
