特色品牌海外渠道与消费群体研究:基于顾客体验和口碑传播的双重视角
周钟, 熊焰, 仲勇
Research on Overseas Channels and Consumer Groups of Featured Brands: Based on Dual Perspective of Customer Experience and Oral Spreading
ZHOU Zhong, XIONG Yan, ZHONG Yong
中国管理科学
.
2018, (11): 176
-185
.
DOI: 10.16381/j.cnki.issn1003-207x.2018.11.018
