多渠道零售环境下消费者渠道选择意愿形成机理研究——产品类别特征的调节作用
郭燕, 吴价宝, 王崇, 卢珂
The Formation Mechanism of Consumer Channel Selection Intention during Multi-channel Retailing Environment——Moderating Role of Product Categories Characteristics
GUO Yan, WU Jia-bao, WANG Chong, LU Ke
中国管理科学
.
2018, (9): 158
-169
.
DOI: 10.16381/j.cnki.issn1003-207x.2018.09.016
