基于后悔理论与多Agent模拟的新产品扩散消费者决策互动行为研究
危小超, 李岩峰, 聂规划, 陈冬林
Research on Consumer Decision-making Interaction Behavior in New Product Diffusion Based on Regret Theory and Multi-Agent Simulation
WEI Xiao-chao, LI Yan-feng, NIE Gui-hua, CHEN Dong-lin
中国管理科学
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2017, (11): 66
-75
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DOI: 10.16381/j.cnki.issn1003-207x.2017.11.007