基于顾客崇洋心理刻板印象的国内品牌产品洋化广告决策
许诗康, 廖成林
The Decisions of Domestic Brands' Foreignized Advertisements Based on Consumers' Worships and Stereotypes about Everything Foreign
XU Shi-kang, LIAO Cheng-lin
中国管理科学
.
2017, (7): 123
-133
.
DOI: 10.16381/j.cnki.issn1003-207x.2017.07.014
