两层供应链系统最优广告努力水平与直接价格折扣的博弈分析
何丽红, 廖茜, 刘蒙蒙, 苑春
A Game Analysis of Optimal Advertising Efforts and Direct Price Discount Strategy for the Two-level Supply Chain
HE Li-hong, LIAO Xi, LIU Meng-meng, YUAN Chun
中国管理科学
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2017, (2): 130
-138
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DOI: 10.16381/j.cnki.issn1003-207x.2017.02.014
