移动电子商务下交易成本影响消费者感知价值的实证研究
王崇, 吴价宝, 王延青
Empirical Research on Impact of Transaction Costs upon Consumer's Perceived Value under Mobile E-Commerce
WANG Chong, WU Jia-bao, WANG Yan-qing
中国管理科学
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2016, (8): 98
-106
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DOI: 10.16381/j.cnki.issn1003-207x.2016.08.012
