主管:中国科学院
主办:中国优选法统筹法与经济数学研究会
   中国科学院科技战略咨询研究院
论文

消费者异质需求下企业环境创新行为演化模拟与分析

展开
  • 1. 江苏大学管理学院, 江苏 镇江 212013;
    2. 山东财经大学管理科学与工程学院, 山东 济南 250014
赵爱武(1970-),女(汉族),山东胶南人,江苏大学管理学院,副教授,研究方向:复杂系统理论与方法,E-mail:aiwuzh@126.com.

收稿日期: 2014-07-19

  修回日期: 2017-10-29

  网络出版日期: 2018-08-22

基金资助

研究阐释党的十九大精神国家社科基金重大专项(18VSJ038)

Evolution of Enterprise Environmental Innovation Behavior under Heterogeneity Demand of Consumer

Expand
  • 1. School of Management, Jiangsu university, Zhenjiang 212013, China;
    2. Shandong University of Finance and Economic, Jinan 250014, China

Received date: 2014-07-19

  Revised date: 2017-10-29

  Online published: 2018-08-22

摘要

企业环境创新对于从根本上解决环境问题,实现可持续发展具有重要意义。随着环境问题的日益严峻,消费者对产品环境属性的异质偏好有可能成为企业环境创新的重要驱动力。本文基于消费者异质需求视角,运用计算实验方法,构建具有不同创新态度、创新偏好和可支配资金的异质企业主体,以及对产品价格、质量、环境属性具有不同偏好的异质消费者主体,模拟消费者产品选择及企业环境创新过程,并通过个体消费者异质需求的变化反映市场需求的动态演化及其对企业环境创新行为的影响,探索绿色需求对企业环境创新行为影响的内在机理及演化规律。实验结果表明,消费者对产品属性的异质偏好影响企业环境创新绩效;虽然短期内环境创新行为不利于企业提高经济绩效,但当绿色需求水平较高时,环境创新引起市场结构变化,环境创新企业通过先动优势实现环境绩效与经济绩效的"双赢";由于企业环境创新风险与绿色需求水平显著相关,为推动企业环境创新,政府在采取必要的激励或补贴政策的同时,更应引导消费者重视产品环境属性,以推动企业持续的环境创新行为。以上研究对于揭示异质需求下企业环境创新行为的自组织演化规律具有重要的理论意义,可为政府系列政策措施的出台提供科学依据。

本文引用格式

赵爱武, 杜建国, 关洪军 . 消费者异质需求下企业环境创新行为演化模拟与分析[J]. 中国管理科学, 2018 , 26(6) : 124 -132 . DOI: 10.16381/j.cnki.issn1003-207x.2018.06.013

Abstract

Enterprise environmental innovation is of great significance to fundamentally solve environmental problems and achieve sustainable development. With the increasingly serious environmental problems, consumers' preferences for product's environmental attributes may become an important driving force for enterprise environmental innovation. From the perspective of heterogeneous consumer demands, based on computational experimental method, multiple enterprise agents having different innovation attitudes, innovation preferences and disposable funds, along with multiple consumer agents having different preference on the price, quality and environmental performance of products are constructed. It simulates the product selection process for consumers and product innovation process for enterprises, reflecting the dynamic evolution of market demand and its influence on enterprise environmental innovation behavior by changing individual consumers' heterogeneous demands. Then the internal mechanism between green demand and environmental behavior of enterprises and the evolutionary rules is analyzed. The experimental results show that consumers' heterogeneous preferences for product attributes have a significant influence on enterprise environmental innovation performance. Although enterprise environmental innovation behavior is not conducive to the improvement of economic performance, under the scenario of high green demand, it can cause the change of the market structure and eventually achieve both environmental and economic performance by the advantage of early action in long term. Since enterprise environmental innovation risk has great relationship with consumers' green demands, in order to promote enterprise environmental innovation, government should not only take necessary incentive or subsidy policy, but also guide consumers to pay more attention on the environmental attributes of products. It is important to fundamentally promote enterprise's sustainable environmental innovation behavior. This study has important theoretical significance for revealing the self-organization evolution rule of enterprise environmental innovation behavior under heterogeneous demand. It also can provide a scientific basis for the decision making of a series of government policies and measures.

参考文献

[1] Zhuang Juan. R&D for environmental innovation and supportive policy:the implications for new energy automobile industry in China[J]. Energy Procedia,2011,5:1003-1007.

[2] Frenken K,Faber A. Introduction:Evolutionary methodologies for analyzing environmental innovations and the implications for environmental policy[J]. Technological Forecasting and Social Change,2009,76(4):449-452.

[3] Yang C J,Chen J L. Accelerating preliminary eco-innovation design for products that integrates case-based reasoning and TRIZ method[J]. Journal of Cleaner Production,2011,19(9-10):998-1006.

[4] 张炳,毕军,袁增伟,等.企业环境行为:环境政策研究的微观视角[J].中国人口.资源与环境,2007,17(3):40-44.

[5] 张倩,曲世友. 环境规制下政府与企业环境行为的动态博弈与最优策略研究[J]. 预测,2013,32(4):35-40.

[6] 徐建中, 贯君, 林艳. 制度压力、高管环保意识与企业绿色创新实践——基于新制度主义理论和高阶理论视角[J]. 管理评论, 2017, 29(9):72-83.

[7] Axsen J, Langman B, Goldberg S. Confusion of innovations:Mainstream consumer perceptions and misperceptions of electric-drive vehicles and charging programs in Canada[J]. Energy Research & Social Science, 2017, 27:163-173.

[8] Torani K, Rausser G, Zilberman D. Innovation subsidies versus consumer subsidies:A real options analysis of solar energy[J]. Energy Policy, 2016, 92:255-269.

[9] 马媛, 侯贵生, 尹华. 企业绿色创新驱动因素研究——基于资源型企业的实证[J]. 科学学与科学技术管理, 2016, 37(04):98-105.

[10] 杨风. 市场环境与研发投资——基于创业板上市公司的经验证据[J]. 科学学研究, 2016, 34(6):896-905.

[11] 潘楚林, 田虹. 利益相关者压力、企业环境伦理与前瞻型环境战略[J]. 管理科学, 2016, 29(3):38-48.

[12] 廖中举, 程华. 企业环境创新的影响因素及其绩效研究——基于环境政策和企业背景特征的视角[J]. 科学学研究, 2014, 32(5):716, 792-800.

[13] Yu Wantao, Ramanathan R, Nath P. Environmental pressures and performance:An analysis of the roles of environmental innovation strategy and marketing capability[J]. Technological Forecasting and Social Change, 2017, 117:160-169.

[14] Monroe K B. Pricing:Making profitable decisions[M]. New York:MaGraw-Hill,1990.

[15] 温肇东,陈泰明. 台湾的绿色创新组织初探[J]. 台大管理论丛,1998,8(2):99-124.

[16] Shrivastava P. Environmental technologies and competitive advantage[J].Strategic Management Journal,1995,16(S1):183-200.

[17] Bekiro?lu C,Erdil O,Alpkan L. Variables perceived by managers as antecedents that lead firms to environmental management:An empirical research in the Turkish construction sector[J]. Procedia-Social and Behavioral Sciences,2011,24:101-122.

[18] Paul W,Tommaso C,Chris B. Environmental impact,quality,and price:Consumer trade-offs and the development of environmentally friendly technologies[J]. Technological Forecasting & Social Change,2009,76(4):552-566.

[19] George H,Anastasios S. Can capital markets respond to environmental policy of firms? Evidence from Greece[J]. Ecological Economics,2007,63(2-3):578-587.

[20] Horvathova E. Does environmental performance affect financial performance? A meta-analysis[J].Ecological Economics,2010,70(1):52-59.

[21] Peattie K. Golden goose or wild goose? The hunt for the green consumer[J].Business Strategy and the Environment,2001,10(4):187-199.

[22] Prakash,A. Green marketing,public policy and managerial strategies[J]. Business Strategy and the Environment,2002,11(5):285-297.

[23] Lin R J,Tan K H,Geng Yong. Market demand,green product innovation,and firm performance:evidence from Vietnam motorcycle industry[J].Journal of Cleaner Production,2013,40:101-107.

[24] Eva H. The impact of environmental performance on firm performance:Short-term costs and long-term benefits?[J].Ecological Economics,2012,84:91-97.

[25] 许士春,何正霞,龙如银.环境政策工具比较:基于企业减排的视角[J]. 系统工程理论与实践,2012,32(11):2351-2362.

[26] Ilker M A. The impact of green product innovation on firm performance and competitive capability:the moderating role of managerial environmental concern[J].Procedia-Social and Behavioral Sciences,2012,62:854-864.

[27] David L,Alex P,Lada A,et al. Computational Social Science[J].Science,2009,323(5915):721-723.

[28] 赵爱武, 杜建国, 关洪军. 绿色购买行为演化路径与影响机理分析[J]. 中国管理科学, 2015,23(11):163-170.

[29] 关洪军, 赵爱武, 杜建国. 企业绿色技术创新行为研究[M]. 经济科学出版社, 2017:104-109.

[30] Maïder S J.Polluting emissions standards and clean technology trajectories under competitive selection and supply chain pressure[J]. Journal of Cleaner Production,2008,16(S1):S113-S12.
文章导航

/