基于旧件质量和“以旧换再”补贴的分级定价研究

doi:10.16381/j.cnki.issn1003-207x.2019.01.013

中国管理科学 ›› 2019, Vol. 27 ›› Issue (1): 131-142.doi: 10.16381/j.cnki.issn1003-207x.2019.01.013

基于旧件质量和“以旧换再”补贴的分级定价研究

李琰^1,2, 林欣怡³, 达庆利⁴

1. 南京信息工程大学管理工程学院, 江苏南京 210044;
2. 中国制造业发展研究院, 江苏南京 210044;
3. 中州科技大学行销与流通管理系, 台湾彰化 51003;
4. 东南大学经济管理学院, 江苏南京 210096

收稿日期:2017-03-09 修回日期:2018-01-28 出版日期:2019-01-20 发布日期:2019-03-25
通讯作者: 李琰(1981-),女(汉族),河南人,南京信息工程大学管理工程学院讲师,博士,研究方向:供应链管理、最优化决策方法,E-mail:liyan_nuist@126.com. E-mail:liyan_nuist@126.com
基金资助:
教育部人文社科基金资助项目（14YJC630072）；江苏高校品牌专业建设工程资助项目（TAPP）；江苏高校优势学科建设工程资助项目（PAPD）；江苏省社会科学基金资助项目（14GLC002）

Tiered Pricing based Ongraded Quality of Used Parts and “Trade-in for Remanufactured” Subsidy

LI Yan^1,2, LIN Xin-yi³, DA Qing-li⁴

1. School of Management Science and Engineering, Nanjing University of Information Science and Technology, Nanjing 210044, China;
2. China Institute of Manufacturing Development, Nanjing 210044, China;
3. Department of Marketing and Logistics Management, Chung Chou University of Science and Technology, Changhua 51003, Taiwan China;
4. School of Economics and Management, Southeast University, Nanjing 210096, China

Received:2017-03-09 Revised:2018-01-28 Online:2019-01-20 Published:2019-03-25

摘要/Abstract

摘要： 以旧换再补贴政策已经在我国试点施行，相关原型新品和再制品的市场购买行为和企业定价决策受此影响。根据传统销售和售后渠道以及消费者持有旧件质量的不同细分市场，考虑到消费者的"以旧换再"偏好程度构建了制造商分级定价利润模型并分段优化，得到了"以旧换再"补贴下的最优分级定价决策，面向企业给出了旧件分级再制造的成本条件，面向政府给出了授予企业产品补贴资格的参考依据。考虑到再制造领先企业和一般企业再制造条件的不同，采用算例分析展示了补贴对领先企业及一般企业再制造分级定价决策的影响，并分析了消费者"以旧换再"偏好程度的变化对企业分级再制造决策的影响。结果表明，分级定价可以提高再制造系统的整体利润；换购补贴对促进再制造领先企业与一般企业再制造体系发展的积极作用不同，政府应根据产业及企业特点结合其他举措选择实施补贴的时机和补贴比例。

关键词: 以旧换再, 旧件质量分级, 消费补贴, 分级定价, 分段优化

Abstract: The "trade-in for remanufactured" subsidy has been piloted in China,by which the market purchasing behaviors of related new and remanufactured parts and the enterprise's pricing decisions are affected.Based on characteristics of the parts' different distribution channels, the market is segmented according to used part's quality grades in after-sale channel. In consideration of subsidy and customer's trade-in preference,the manufacturer's profit model of tiered pricing is constructed and piecewise optimized.With the optimized pricing strategies, the cost conditions for enterprise to build tiered remanufacturing system and the suggestions for government to award remanufactured partsubsidy qualification are concluded. Since the remanufacturing environment of leading and general enterprises is different, different example analyses are taken to show the subsidy's influences on pricing decisions of leading and general remanufacturing enterprises, and also the impacts on tiered remanufacturing decisions of general enterprise with changing customer's trade-in preference. Results indicate that tiered pricing can boost the overall profits of the remanufacturing system while the trade-in subsidy shows different effects on leading and general enterprises, so the timing and proportion of subsidy should be chosen based on the characteristics of the target industries and enterprises combined with other measures.

Key words: trade-in for remanufactured, graded quality of used parts, consumption subsidy, tiered pricing, piecewise optimization

中图分类号:

F272.3
F274

李琰, 林欣怡, 达庆利. 基于旧件质量和“以旧换再”补贴的分级定价研究[J]. 中国管理科学, 2019, 27(1): 131-142.

LI Yan, LIN Xin-yi, DA Qing-li. Tiered Pricing based Ongraded Quality of Used Parts and “Trade-in for Remanufactured” Subsidy[J]. Chinese Journal of Management Science, 2019, 27(1): 131-142.

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基于旧件质量和“以旧换再”补贴的分级定价研究

Tiered Pricing based Ongraded Quality of Used Parts and “Trade-in for Remanufactured” Subsidy

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