基于电子与契约市场的供应链协作的研究

中国管理科学 ›› 2006, Vol. ›› Issue (6): 50-55.

基于电子与契约市场的供应链协作的研究

郭琼^1,2, 杨德礼², 樊博¹

1. 清华大学公共管理学院, 北京, 100084;
2. 大连理工大学管理学院, 辽宁, 大连, 116024

收稿日期:2005-09-15 修回日期:2006-10-11 出版日期:2006-12-28 发布日期:2012-03-07
基金资助:
国家自然科学基金资助重点项目(70031020)

A Research on Supply Chain Coordination under e-Marketplace and Contract Market

GUO Qiong^1,2, YANG De-li², FAN Bo¹

1. School of Public Policy and Management, Tsinghua University, Beijing 100084, China;
2. School of Management, Dalian University of Technology, Dalian 116024, China

Received:2005-09-15 Revised:2006-10-11 Online:2006-12-28 Published:2012-03-07

摘要/Abstract

摘要： 通过期权机制,建立了电子市场与传统契约市场共存下的供应链各决策主体的决策模型,供应商通过设定合理的契约参数,增强其产品在电子市场的竞争力,而在契约市场获得相应的收益,同时激励零售商的产品购买量为最优,以实现供应链的协调,并求得了均衡状况下供应链的最优价格、产能和购买决策,最后,对上述各决策模型的影响因素进行了敏感性分析,进一步验证了结论的有效性.

关键词: 电子市场, 期权契约, 供应链, 供应链协调

Abstract: The supply chain members' decision models are built with the option contract between the contract market and e-marketplace firstly,after setting the pricing policy appropriately,the supplier can gain more advantage in the e-marketplace and profit from the contract market,which can also be an incentive to the retailer to order rationally and make the supply chain coordination realize the optimal pricing,capacity and order strategies in the equilibrium condition.In the end,according to different factors,the sensitivity of the decision models are simulated which confirms that option contracts can make the supply chain coordination be realized.

Key words: e-marketplace, option contract, supply chain, supply chain coordination

中图分类号:

F713

郭琼, 杨德礼, 樊博. 基于电子与契约市场的供应链协作的研究[J]. 中国管理科学, 2006, (6): 50-55.

GUO Qiong, YANG De-li, FAN Bo. A Research on Supply Chain Coordination under e-Marketplace and Contract Market[J]. Chinese Journal of Management Science, 2006, (6): 50-55.

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