集聚情景下网络惯例对绿色供应链异质性知识共享的影响——以生态工业园为例

doi:10.16381/j.cnki.issn1003-207x.2019.1535

摘要/Abstract

摘要： 产业集聚情景下的绿色供应链呈现显著的网络化特征，使得成员间的绿色知识流动和共享过程也有其特殊性。文章基于集聚情景考察绿色供应链网络惯例创建的逻辑以及对绿色知识共享的作用机制，构建绿色供应链的知识异质性—网络惯例—知识共享的概念模型，多维度定量剖析了网络惯例对异质性知识共享的影响。选取我国国家生态工业园460份问卷数据对其进行实证检验和仿真模拟，结论表明：绿色供应链成员之间的异质性绿色知识决定联盟绿色合作过程中能否建立起稳定可靠的网络惯例，其中，绿色异质性知识的稀缺性与不可模仿性对网络惯例的建立正向影响较大。集聚情景正向调节绿色供应链异质性知识—网络惯例(规范认同)—知识共享的关系链。为此，应充分发挥集聚的知识溢出和扩散效应，将绿色供应链平台嵌入到产业集群中，积极探索产业集聚融合下的绿色供应链异质性知识管理模式。

关键词: 绿色供应链；网络惯例；异质性知识；集聚

Abstract: It is of great significance to analyze the mechanism of knowledge sharing in supply chain network to promote knowledge flow and the development of green supply chain. As the green supply chain under the industrial agglomeration scenario presents the obvious network characteristics, the green knowledge flow and sharing process among members also has its particularity. Therefore, it is necessary to conduct in-depth research on the knowledge flow mechanism under the agglomeration scenario.Based on the agglomeration scenario, the logic of the establishment of green supply chain network convention and the mechanism of green knowledge sharing are investigated, and a conceptual model of heterogeneous knowledge— network convention— knowledge sharing is constructed. On the method, the structural equation model is used to analyze the mediating role of the network practice, the multi-level regression is used to the moderating role of agglomeration situation, Anylogic software is used to the presence of agglomeration scenario simulation of knowledge sharing, and multidimensional quantitative method is used to analyse network practices and agglomeration scenario on the influence of heterogeneous knowledge sharing.In terms of data sources, 460 questionnaire data from China's national eco-industrial park are selected for empirical test and simulation by combining online and offline methods. The conclusion shows that the heterogeneous green knowledge among the members of the green supply chain determines whether the alliance can establish stable and reliable network practices in the process of green cooperation. Among them, the scarcity and inimitability of green heterogeneous knowledge have a great positive impact on the establishment of network conventions.The agglomeration scenario plays a positive regulating role in the relation chain of heterogeneous knowledge - network convention (normative recognition) - knowledge sharing speed in the green supply chain. Therefore, it is necessary to give full play to the knowledge spillover and diffusion effects of agglomeration, embed the green supply chain platform into industrial agglomeration, and actively explore the heterogeneous knowledge management mode of green supply chain under the integration of industrial agglomeration.The research explains the initiative of green supply chain enterprises to acquire external knowledge from the perspective of network governance, so as to provide guidance for the effective integration of knowledge of green supply chain, and at the same time provide guidance for the policy practice of eco-industrial parks in China.

Key words: green supply chain; network practice; heterogeneity knowledge; agglomeration

中图分类号:

F424

彭慧, 沈能. 集聚情景下网络惯例对绿色供应链异质性知识共享的影响——以生态工业园为例[J]. 中国管理科学, 2022, 30(6): 233-243.

PENG Hui, SHEN Neng. The Impact of Network Practices on Green Supply Chain Knowledge Sharing in Aggregation Scenarios——Taking Eco-industrial Park as An Example[J]. Chinese Journal of Management Science, 2022, 30(6): 233-243.

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