需求与提前期不确定下的生产—销售协调

doi:10.16381/j.cnki.issn1003-207x.2016.10.015

中国管理科学 ›› 2016, Vol. 24 ›› Issue (10): 133-140.doi: 10.16381/j.cnki.issn1003-207x.2016.10.015

需求与提前期不确定下的生产—销售协调

叶涛锋¹, 达庆利², 徐宣国³

1. 江苏科技大学经济管理学院, 江苏镇江 212003;
2. 东南大学经济管理学院, 江苏南京 211189;
3. 山东农业大学经济管理学院, 山东泰安 271018

收稿日期:2015-01-01 修回日期:2015-06-20 出版日期:2016-10-20 发布日期:2016-12-27
通讯作者: 叶涛锋(1978-),男(汉族),江苏靖江人,江苏科技大学经济管理学院副教授,研究方向:运作管理,E-mail:ytf_jj@163.com. E-mail:ytf_jj@163.com
基金资助:
国家自然科学基金资助项目（71271106，71371088）

Production-Marketing Coordination under Demand and Leadtime Uncertainty

YE Tao-feng¹, DA Qing-li², XU Xuan-guo³

1. School of Economics & Management, Jiangsu University of Science and Technology, Zhenjiang 212003, China;
2. School of Economics & Management, Southeast University, Nanjing 211189, China;
3. School of Economics & Management, Shandong Agricultural University, Taian 271018, China

Received:2015-01-01 Revised:2015-06-20 Online:2016-10-20 Published:2016-12-27

摘要/Abstract

摘要： 考虑一个按订单生产企业，其需求同时取决于价格和提前期。在企业内部，销售部门进行定价决策，生产部门则进行订货和提前期的决策。文中将生产及销售部门之间的相互作用表示成一个Nash博弈模型，并证明了纯策略均衡的存在性和唯一性。此外，提出了一个能够协调生产和销售部门决策的机制。最后，通过数值分析讨论了各参数对部门均衡决策的影响以及企业不需要运用协调机制的条件。

关键词: 提前期, 不确定需求, 生产-销售协调

Abstract: A make-to-oder firm which satisfies the demand that is dependent on both price and quoted leadtime is considered in this paper. The firm operates in the decentralized framework in which pricing decision is delegated to the marketing department and replenishment and leadtime quotation decisions are delegated to the production department. The interactions between marketing and production are modelled as a Nash game and the existence and uniqueness of the equilibrium decisions are demonstrated. A mechanism that enables the firm to coordinate the decisions of the two departments is developed. Moreover, extensive numerical studies are conducted to illustrate how the optimal/equilibrium decisions vary with different parameters and the situations under which the firm does not need to apply the complicated coordination mechanism are identified.

Key words: leadtime, demand uncertainty, production-marketing coordination

中图分类号:

F406.2

叶涛锋, 达庆利, 徐宣国. 需求与提前期不确定下的生产—销售协调[J]. 中国管理科学, 2016, 24(10): 133-140.

YE Tao-feng, DA Qing-li, XU Xuan-guo. Production-Marketing Coordination under Demand and Leadtime Uncertainty[J]. Chinese Journal of Management Science, 2016, 24(10): 133-140.

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需求与提前期不确定下的生产—销售协调

Production-Marketing Coordination under Demand and Leadtime Uncertainty

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